A lay man point of view of nokia is a leading cellphone company, A durable one. Nokia has a perfect brand image of them selves in front a their customers and why shouldnt they, they actually dersves it. Even though samsung might be the biggest leading cellphone company right now but Nokia has the large numbers of market shares and thats what counts. The shares in 2009 wasnt as big as nokia stated. They had 34% of the global market for cell phones, compared to the previously announce 38%. The blame was automatically going to the chinese and fake cellphones manifactured by a third party under the brand quite close to nokia's. This recent intervention of chinese fake cellphone has been a thing to worry for some of the competitors.
These are also reffers to as gray-market products, which are typically made by small Chinese start-ups and sold throughout Asia and Latin America. Knock-offs and small unlicensed suppliers’ phones accounted for 13% of the global phone supply, or 145 million units, last year, consultant iSuppli said last November. In 2009, their sales rose 44% over 2008, according to iSuppli. On March 12, Nokia estimated that such suppliers sold 120,000 units last year.
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